Bombay High Court Addresses Al Voice Cloning issue with Ex-Parte Dynamic Injunction in Arijit Singh’s Personality Rights Case
Author: Adv. Kavita Srivastav Sharan
Adv. Mittal Nor Patel
For the first time Bombay High Court addresses AI voice cloning issue while granting ex-parte ad-interim relief to singer Arijit Singh against Artificial Intelligence platforms for unauthorized / unlicensed commercial exploitation of his personality rights and moral rights. [ARIJIT SINGH V. CODIBLE VENTURES LLP AND ORS][1]
The well-known singer and celebrity, Arijit Singh sought protection of his name, voice vocal style and technique / vocal arrangement and interpretations, manner of singing, photograph, image, caricature and likeness, signature as protectable facets of his personality and publicity rights as he has acquired ‘celebrity status in India’. He also sought protection of his moral rights in the performances conferred upon him by virtue of Section 38-B of the Copyrights Act, 1957.
Mr. Singh learned about following infringing activities which necessitated the filing of the present suit:
- Certain AI platforms utilized sophisticated algorithms to create audio and visual content inter-alia mimicking/reproducing the features, such as his name, voice, mannerism / manner of singing, photograph, image, likeness, persona, and other attributes of his personality.
- One of the AI platform allowed conversion of any speech or voice recording or audio file inter-alia into Mr. Singh’s voice by using Real Voice Cloning (RVC) method. 456 songs from the Plaintiff’s repertoire are uploaded without any authority on the platforms owned and operated by the Defendants
- One of the Defendant also uploaded a video on youtube platform promoting/advertising step wise guideline for unauthorized conversion of any text or voice recording an audio into the Plaintiff’s voice by using their AI platform
- Certain defendants were falsely representing an association with the Plaintiff for example, one restaurant / pub hosted an event in Bengaluru, Karnataka by unauthorizedly using the Plaintiff’s name and image for commercial gain .
- One of the Defendant was using Singh’s photographs on merchandise sold on e-commerce websites, while another had registered domain names using Singh’s name (arijitsingh.com).
- Certain platforms were allowing their users / members of the general public to create, store, search for and share GIFs comprising of short video recordings of Mr. Singh’s performances which also exploited his image, likeness and persona.
The Plaintiff submitted that in addition to the above, there are several entities / persons who are operating in a clandestine manner without a clear disclosure of their names, address and other details and were impleaded as Defendant as John Doe or Ashok Kumar. It was urged that the Defendants are unauthorisedly exploiting, musing the Plaintiff’s personality traits for commercial gain which jeopardizes the Plaintiff career as a performer/singer and his status as a celebrity.
The Plaintiff specifically pleaded that he has made a conscious personal choice to refrain from any kind of brand endorsement or gross commercialization of his personality traits for the past several years. He also submitted that misappropriation of any attribute of the Plaintiff’s personality traits without his express permission for a commercial purpose is liable to be restrained not only on the basis of the publicity rights namely, the exclusive right to commercially exploit one’s personality but also on the basis of the tort of dilution, more particularly, tarnishment.
It was further submitted that any unauthorized distortion, mutilation, or other modification, or dissemination of Plaintiff’s performances / voice or video recordings thereof, causing prejudice/harm to his reputation, would amount to a violation of Mr. Singh’s moral rights in his performances under Sections 38-B of the Copyright Act, 1957.
Court’s Decision
The Court held that the Plaintiff’s personality traits are protectable elements of the Plaintiff’s personality rights and right to publicity. The Plaintiff has acquired a celebrity status in India and is entitled to protection of facets of their personality. Making AI tools available that enable the conversion of any voice into that of a celebrity without his /her permission constitutes a violation of pf the celebrity’s personality rights. The Court held that “Such AI tools facilitate unauthorized appropriation and manipulation of celebrity’s voice which is a key component of their personal identity and public persona”. It observed that the manner in which the said platforms are attracting visitors by capitalizing on Singh’s popularity “shocked the conscience of the Court”. The Court opined that the Defendants have subjected the Plaintiff’s personality to potential abuse by emboldening internet users to misuse the Plaintiff’s character and identity. The Court further opined that freedom of speech and expression does not grant license to exploit a celebrity persona for commercial gain.
The Court opined that strong case has been made out by the Plaintiff for grant of ex-parte ad-interim injunction which may also operate as dynamic injunction[2]. The Hon’ble Court restrained the Defendants from using Mr. Arijit Singh’s personality rights in any form, without his consent and also directed to remove/take down/delete/block access all infringing content uploaded by them. The Court also ordered the suspension of URLs bearing the Plaintiff’s name.
The matter will be listed on 02.09.2024 for further ad-interim reliefs.
[1] (Com IPR Suit (L)/ 23443/ 2024)
[2] The definition of a ‘dynamic injunction’ as promulgated by Justice Pratibha Singh reads as “an injunction order which is not static but dynamic. This implies that though the first injunction order may be applicable only to one website, however if mirror websites are created, the injunction would dynamically apply to the said mirror websites as well”.
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